We recently had the pleasure of working with one of our clients to help restructure a marketing awareness program, in a world with no trade shows.
The Technical Advisory Group (TAG) at Cohesity, started the year with a targeted and themed marketing plan to create awareness and social media chatter. They had created and scheduled a series of trainings and events around a Race Circuit Theme, complete with a trip to the Grand Prix in Amsterdam. In January, we started coming up with race related ideas. A big piece was around events at VMWorld, one of the largest trade shows in the industry. We came up with ideas, orders were placed and everything shipped to STK Promotions to be warehoused until trade show season. Specifically related to VMWorld, we ordered SWAG for two distinct programs.
1 – Eight unique 1/64 scale cars, each roof printed with a letter spelling Cohesity
2 – Car jump starter/battery packs
Then the pandemic happened.
All of that product was here in our warehouse but the mechanism to hand it all out was gone. The team had to adapt and get creative.
There can be a lot of confusion around the various processes that decorators use to produce custom items. Most people understand Embroidery versus Screen printing, but more specifically when it comes to Tee shirts you see two general processes. Those two general processes are Screen Printing and Heat Press Applied Graphics. Here at STK Promotions we have also broken down screen printing into two distinct processes we call Spot Color and Special FX screen printing. So when it comes to your Tee Shirts we effectually give you four total options if you include embroidery, which is possible, but not very common. Let’s take a quick look at those three processes since each has it’s pros and cons.
We wanted to take a moment to educate our customers a little bit on what is known as The Consumer Product Safety Improvement Act and how it affects the printing specifically of YOUTH garments. This federal Act has a lot of components to it that covers various industries, but we wanted to provide some information specific to the screen printing process.
First and foremost this is a FEDERAL MANDATE and everyone is required to comply with it. In some cases we have had customers say our pricing is slightly higher on youth garments, and we have explained the CPSIA requirement as part of the reason to no avail and come to find out some other companies are not following this requirement. That being said, STK Promotions will always comply with this, but there is a slight cost addition to the process for another custom screen that is created PER ORDER. We pride ourselves on our morals and running a business by the book. Therefore if we do lose business because we are a little higher, but following the law, so be it. At least you know we will not compromise on our values.
We have established a flat fee pricing table based on quantity of youth garments on an order to accommodate for this process. We assure you it’s not that expensive, but is something we simply looking to cover our costs for so we can comply.
Making the decision to start a small business is never easy. Many of them just don’t survive for a lot of reasons. Depending on the type of business one of the biggest hurdles you face is trying to become that elusive “Preferred Vendor”. To some a preferred vendor is just the one that’s first in the old rolodex. To others it’s a contractual relationship where certain aspects of the relationship are decided on well ahead of time. In either case it’s difficult to be the first place someone calls either out of past relationships or because you just do great work. We are fortunate enough to be the preferred vendor to a few places on a small to medium scale. Those relationships are huge for us and mean more to us than you can imagine.
Should your employees wear uniforms? Maybe, maybe not or maybe they should sometimes. Any business that directly interacts with customers should present themselves in a professional manner. So many establishments require their employees to wear something, a polo shirt, a vest an apron or something that distinguishes them from their customers. But who benefits if your employees are easily identified? Well, in a word, everyone. The company, the employee, and of course, the customer all benefit.
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